S&X Fragrance x Rankin x The Full Service x Azzi


Award-winning fragrance designer Azzi Glasser puts sex, sensuality and liberation at the forefront of the new S&X campaign from The Full Service and directed by Rankin.

Titled ‘The Perfumer Story’, the controversial series is a homage to erotica. Azzi describes it as: ‘a hedonistic symphony of notes that tell the story of the touch of bodies, the beauty of skin on skin and above all lasting memories.’

Three films were produced – female, male and elderly, each pushing boundaries of intimacy and flesh (we are sharing here the ‘female’ series). Previously, the campaign was provocative but in this next chapter, they wanted to move to the next level and delve into areas of taboo. As this is a unisex fragrance, anybody can wear it.

The Full Service team said: ‘We’re never finished with a concept. Our ideas are constantly evolving, always changing. This time we wanted to work the idea of universal sexuality into the S&X ethos. It’s an important message to translate to the world and our unisex perfume was the perfect platform for it.’

With the intention to impact same-sex desire through the campaign, the films champion sexual liberation and empowerment. But more importantly, the S&X fragrance will stimulate the sensors further…

Talent – Bluebell & Tatiana
Director – Rankin
Producers – Christine Wright
Executive Producer – Beth Montague
DOP – Marcus Domleo
1st AD – Dan Smith
Focus Puller – Johnny Lewis
Rankin Film Team – Musa Clarke & Jasper Cable-Alexander
Gaffer – Ryan Delahunty
Production Design – Gwyn Binyon, Rosalind Gahamire & Marco Turcich
Stylist – Mike Adler
Makeup – Marco Antonio
Hair – Nick Irwin
Manicurist – Ami Streets
Editor – Dan Fernbach
Colourist – Alan Mahon
Post Producer – Jordan Rossi

The Perfumer Story by AzziS&X is now available exclusively at
Conran, Harrods, Harvey Nichols,
LibertyFortnum and Mason & Net a Porter.

Written by Ian Cole for Beauty Rebel

The Full Service have created three new films for S&X, the limited edition fragrance produced for Rankin by Azzi Glasser of The Perfumer’s Story. Erotic homages to the flesh, this provocative, naughty and humorous three-part film series delves into desire, from young love to old lovers. It’s S&X for Everyone. Prices: £95, €125, $150

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