HYPE AW/13 Lookbook

HYPE are a very exciting British label and their AW/13 lookbook demonstrates their continued growth and cool eye. Models Jimmy Q and Pippa Bunny are photographed by Gobinder Jhitta, hanging at an industrial warehouse in Salford Keys, Manchester. With dynamic prints and patterns, HYPE is a major draw to the teenage and youth market in Britain. Available at independent stores across the UK.

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